Cheestrings, Europe’s most beloved cheese in stringed form, was joining a band. No longer merely a solo artist, the strings were being joined by a variety of other things to form a range under the moniker ‘Strings & Things’.
To make sure people remembered this, we created a bizarrely memorable campaign that allowed us to say the new brand name a kajillion times.
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Director: Greg Barth
Production: Blinkink
Post Production: Glassworks
Music: Major Tom
